Top 5 Virtual Fitness Programs in Europe Q2 2023

During the second quarter of 2023, the top 5 virtual fitness programs on a unified platform in Europe showcased varied performance in terms of downloads, revenue, and active users. Here's a detailed look at their trends:

Mi Fitness (Xiaomi Wear) saw a consistent decline in weekly downloads, starting at approximately 200K in late March and dropping to around 159K by the end of June. Despite this, the app maintained a steady active user base, fluctuating between 2.1M and 2.3M throughout the quarter.

Step Counter - Pedometer from Leap Fitness Group experienced a steady revenue stream, peaking at nearly $4.1K in early May. Weekly downloads saw a downward trend from 209K in late March to around 126K by the end of June, while weekly active users remained robust, ranging from 3.7M to 4.4M.

The performance of komoot - hike, bike & run was marked by significant revenue growth, starting at $255K in late March and skyrocketing to approximately $823K by the end of June. Weekly downloads and active users also showed positive trends, with downloads increasing from 86K to 179K and active users growing from 2.3M to 3.2M.

Step Counter - Pedometer by Hitchhike Tech saw modest revenue gains, peaking at $193 in mid-June. The app's downloads fluctuated, peaking at 176K in late May and ending at 165K in late June. Active users also saw growth, starting at 411K in late March and reaching 543K by the end of June.

Finally, Strava: Run, Bike, Hike maintained a strong revenue stream, with weekly earnings ranging from $667K to $926K. Downloads remained stable, fluctuating between 121K and 157K. Active users showed a steady presence, ranging from 3.5M to 3.9M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.